Hello! I'm Shea Hammond
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With a creative passion for marketing and a strong analytical background in business gained through experience and significant academic training, I am looking to combine these skills to leverage emerging technologies to tackle complex marketing challenges in this rapidly changing digital environment.
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I am an upbeat, self-motivated person who can manage multiple priorities, and provide the leadership to your marketing team.
Shea Hammond
Marketing Professional
Phone:
781-249-0397
Email:
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EXPERIENCE
2017-Present
Research Associate
2015-2016
Administrative Assistant
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2010-2014
Financial Analyst
BOSTON COLLEGE CENTER FOR RETIREMENT RESEARCH
Chestnut Hill, MA
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PARTNERS HEALTHCARE
Boston, MA
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HANSCOM AIR FORCE BASE
Bedford, MA
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EDUCATION & TRAINING
2016-2019
Master of Business Administration
BOSTON COLLEGE
CARROLL SCHOOL OF MANAGEMENT
Chestnut Hill, MA
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2014-2015
Marketing /Branding Professional Program
Building Powerful Brands
Integrating the Marketing Message
EMERSON COLLEGE
Boston, MA
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MERRIMACK COLLEGE
Andover, MA
2008-2012
Bachelor of Science,
Business Administration
Achievements: Dean's List, O'Brien Scholarship, Military Yellow Ribbon Scholarship
2014 - 2020
ADDITIONAL CERTIFICATIONS and Training
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DALE CARNEGIE INSTITUTE: Effective Communications & Human Relations, Skills for Success (2014)
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HUBSPOT: Social Media (2019)
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Google Ads Search (2020)
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Google Analytics Individual Qualification (2020)
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Amazon Sponsored Ads Foundations (2020)
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MediaMath Academy Programmatic (2020)
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SEMrush Keyword Research (2020)
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Microsoft Bing Ads (2020)
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EXPERTISE
MARKETING STRATEGY & PLANNING DEVELOPMENT
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In my academic pursuits at one of the nation’s top MBA programs, my singular focus was on marketing. The three years of professional development allowed me to learn about the most successful and emerging marketing practices and tools in a rapidly changing digital environment.
I had the opportunity to study proven brand management strategies and tactics, participate in an extensive number of case studies on marketing successes and failures, and develop team driven marketing campaigns, strategies, and plans.
RESEARCH & ANALYSIS
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Three years of experience serving as a member of a five-person research team at the Boston College Center for Retirement Research has enhanced my ability to lead a marketing team that is based on data-driven results.
My experience in conducting analytic research to determine the successful performance of client pension plans in comparison to peer organizations has taught me the power of measuring key performance indicators and the value of data-driven research.
My daily review of annual financial reports at Boston College to identify key performance indicators built on my previous four years of work at the Department of Defense as a Financial Analyst has sharpened my analytical skills, attention to detail, and understanding of client driven work.
DIGITAL MARKETING TOOLS
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Digital marketing is now an essential component of any marketing strategy. Very few marketing leaders have a working knowledge of these critical tools, and few understand how to analyze the data or choose the tools required to collect the information necessary to prepare marketing plans or strategies.
I have supplemented my rigorous academic work at Boston College by taking courses at Emerson College and completing courses in digital social media, product marketing foundations, search engine optimization, and project management.